-

planning and making a methodology is so effective in increasing the efficiency of industrial designers in their research and product design projects. This paper concentrates to underline the “value analysis” as an existing method which helps designers to find the best ideas. The value analysis technique supported cost reduction activities by relating the cost of components to their function contributions. The value of a product will be interpreted in different ways by different customers. Its common characteristic is a high level of performance, capability, emotional appeal, style, etc. relative to its cost. This can also be expressed as maximizing the function of a product relative to its cost:
Value =(Performance + Capability)/Cost = Function/Cost
This paper has been divided into two main chapters. In the first chapter you find value analysis definitions, process, applied area and advantages. The next chapter concentrates on reasons which make value analysis feasible in theory (research) and action. In this chapter, we analyze common aims in industrial design and value analysis which provide answers for customer’s needs and producer’s requests.